Pink Shirt Day campaign urges Canadians to ‘Lift Each Other Up’

Annual anti-bullying effort returns Wednesday, Feb. 26

Pink Shirt Day is Feb. 26.

Whether it’s rose, bubble gum or flamingo, the power of pink is once again on display.

Today (Wednesday, Feb. 26) marks Pink Shirt Day, a date when each year Canadians are asked to take a stand against bullying – and to make that stance public by including an article of pink clothing in their ensemble.

Each February, the national movement sees thousands of Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities, according to a release from London Drugs, the campaign’s retail sponsor. This year’s theme, “Lift Each Other Up” reflects the origins of Pink Shirt Day, which began in Eastern Canada 13 years ago.

In 2007, two Nova Scotia students took action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink T-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully.

Since 2008, through the sale of the shirts, $1.5 million has been raised for a number of anti-bully programs, including Kids Help Phone, KidSafe Project and Boys and Girls Clubs of Western Canada.

According to pinkshirtday.ca, one in five kids is affected by bullying and last year, more than 59,000 youth were impacted by Pink Shirt Day-funded programs.

“We want to encourage every Western Canadian to share the positive message of Pink Shirt Day this year,” said Clint Mahlman, London Drugs president and COO.

This year’s T-shirts, which feature a rocket ship blasting off and the phrase “Lift Each Other Up,” are now available at all London Drugs locations across Western Canada in youth or adult sizes.

Net proceeds are distributed through CKNW Kids’ Fund to support youth anti-bullying programs across B.C., Alberta, Saskatchewan and Manitoba. Sales from shirts are donated to community programs in each provincial market for community programs that include anti-bullying initiatives.

Check out last year’s Pink Shirt Day event at the B.C. Legislature:

Like us on Facebook and follow us on Twitter.

Pink Shirt Day

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Kootenay doctor among 82 physicians, dentists calling on province for mandatory mask rule

Open letter says masks should be worn in indoor public spaces, public transportation or in crowds

Looking at ICBC crashes report for Trail

Last week the B.C. insurer released collision details from municipalities across the province

Structures not threatened by wildfires burning in the Arrow and Kootenay Lakes region

Official says more lightning-caused fires could occur in region over next 36 hours

West Kootenay region experiences drier-than-normal July: Report

The region only received around 57% of its normal precipitation during the month

Rossland Heritage Commission looks for new members

You have until Sept. 4 to apply to become a member

Dwindling B.C. bamboo supply leaves Calgary Zoo biologists worried about pandas

Zoo has been trying to send pandas back to China since May

Facebook launches its new TikTok clone, Instagram Reels

Facebook has a long tradition of cloning competitive services

B.C. Appeal Court prevents Victoria woman from using the term ‘death midwife’ in her job

Pashta MaryMoon claimed she had been providing “death-care services” for more than 40 years

‘We all have anxieties’: B.C.’s top doctor addresses return-to-school fears amid COVID-19

Dr. Bonnie Henry promises school restart plan safe for B.C. kids

Abbotsford mom worried about her two kids in Beirut following explosion

Shelley Beyak’s children were abducted by their dad in 2018

Young Canadians, hospitality workers bear the brunt of mental strain in 2020: report

A study by Morneau Shepell points to economic uncertainty in the pandemic as the cause for angst

Health Canada recalling more than 50 hand sanitizers in evolving list

Organization says to stop using products listed, and to consult a health-care professional

Airborne hot dog strikes Greater Victoria pedestrian

Police called to 4200-block of Quadra Street for hot dog incident

Most Read