Millennials more likely to attend Remembrance Day ceremonies: poll

Canadians between 18 and 34 are the ones most likely to pay their respects in person

A new survey suggests millennials are leading a gradual resurgence of interest when it comes to attending Remembrance Day ceremonies.

The poll conducted by Ipsos on behalf of Historica Canada found that 29 per cent of respondents plan to attend a ceremony to honour fallen soldiers on Nov. 11, up three per cent from last year and marking a return to recent highs established in 2015.

VIDEO: Canadian veterans fight to reinstate lifelong pensions

But the online survey suggests Canadians between 18 and 34 are the ones most likely to pay their respects in person.

The poll found 37 per cent of millennial respondents planned to attend a ceremony, well ahead of the 29 per cent of baby boomers over age 55 who were surveyed.

Just 23 per cent of survey participants aged between 35 and 54, classed as members of generation X, expressed an intention of going to an official ceremony.

Historica Canada says the surge in interest in attending Remembrance Day ceremonies may be the result of increased efforts to share veterans’ stories in schools and other public spaces, exposing younger generations to real-life accounts of time in combat.

Historica Chief Executive Officer Anthony Wilson-Smith said veterans relaying the horrors of war in person in Canadian schools, or sharing their anecdotes in online archives, have had a chance to make an impression on a demographic that often gets a “bad rap.”

Wilson-Smith said both the survey results and his own experience suggest millennials are engaged and patriotic, adding that ready access to information beyond Canada’s borders may also play a role.

“We’re more aware of our place in the world, and that translates into greater appreciation of sacrifice in a global context,” he said in a telephone interview.

The survey found that 73 per cent of participants have heard directly from veterans at some point in their lives.

Of those, 43 per cent said their exposure came either through a school presentation or through watching an archived account on film or online. Just 30 per cent said their interaction stemmed from conversation with a veteran they personally know.

Shifting demographics may also be driving the gradual rekindling of interest in Remembrance Day ceremonies, which appeared to hit a low back in 2008 when only 16 per cent of respondents to a survey held at the time indicated plans to attend one.

“We do see that very often, those who have come here from other countries have a greater appreciation for the values of this country and the things that people have gone through,” he said. “Because they come from countries, sometimes, that are war-torn themselves. They’re grateful for this peaceful environment here, but also how it came to be that way.”

Numbers from the Ipsos survey suggested, however, that plans to attend a ceremony did not necessarily equate with intentions of wearing a traditional red poppy.

Seventy per cent of millennial poll participants planned to don one compared to 72 per cent of gen X respondents and 88 per cent of those from the baby boomer bracket.

The survey of 1,003 Canadians was conducted online between Oct. 24 and Oct. 26. The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.

Michelle McQuigge , The Canadian Press

Just Posted

Remembering legendary ski builder Fred Bosinger

On Dec. 12 Western Canada lost a man who made a mark in its skiing community.

UPDATED: Body found in burnt-out car

Police report a body was found in the burnt out trunk of a 1999 Honda Civic

New Glade ferry enters testing phase

The Glade II will be able to carry heavier loads and will emit less greenhouse gases.

Kootenay Boundary remains in unusually dangerous avalanche period

Avalanche Canada says it expects snowpack conditions to get better soon

Genelle ‘vehicle incident’ under RCMP investigation

Regional firefighters respond to car fire Sunday night

B.C. cougar kitten rescued after mother struck by vehicle

Conservation Officers find home for young kitten found dehydrated and frostbitten near Williams Lake

Two Canadians, two Americans abducted in Nigeria are freed

Kidnapping for ransom is common in Nigeria, especially on the Kaduna to Abuja highway

Are you ready for some wrestling? WWE’s ‘Raw’ marks 25 years

WWE flagship show is set to mark its 25th anniversary on Monday

B.C. woman who forged husband’s will gets house arrest

Princeton Judge says Odelle Simmons did not benefit from her crime

Women’s movement has come a long way since march on Washington: Activists

Vancouver one of several cities hosting event on anniversary of historic Women’s March on Washington

Liberals’ 2-year infrastructure plan set to take 5: documents

Government says 793 projects totalling $1.8 billion in federal funds have been granted extensions

Workers shouldn’t be used as ‘pawns’ in minimum wage fight: Wynne

Comments from Kathleen Wynne after demonstrators rallied outside Tim Hortons locations across Canada

John ‘Chick’ Webster, believed to be oldest living former NHL player, dies

Webster died Thursday at his home in Mattawa, Ont., where he had resided since 1969

World’s fastest log car made in B.C. sells for $350,000 US

Cedar Rocket auctioned off three times at Barrett-Jackson Co., netting $350,000 US for veterans

Most Read