While mock meat may be mocked a new study has found the majority of people between the ages of 18 and 34 — who have tried plant-based meats — nine-in-ten or 89 per cent actually enjoyed the taste. (Provided by Angus Reid Institute)

Canadian millenials acquiring taste for plant-based meat alternatives, study finds

89% of those 18 to 34 who have tried plant-based meat say they enjoyed the taste

While mock meat may be mocked, a new study finds that among those aged 18 to 34 who have tried plant-based meats, nine in 10, or 89 per cent, actually enjoyed the taste.

The study, coming out of the Angus Reid Institute, found that nearly all Canadians, 95 per cent, knew of plant-based meat alternatives, but only four in 10, 39 per cent, have actually tried them.

READ ALSO: Beyond Fish? The next frontier in plant-based alternatives

Almost half of Canadians said they feel the plant-based protein trend is more of a fad than a new normal, but the younger generation is embracing the plant-based protein. Of those in the 18 to 34 year old category, 58 per cent have tried the products, or if they haven’t, 48 per cent of those say they plan on trying them.

One in three Canadians say the country will benefit from the demand for more peas, lentils and beans — key ingredients in vegan meat substitutes – while one in five say the domestic economy will be harmed due to potentially lower demand for meat.

READ ALSO: VIDEO: Plant-based burgers may not be as healthy as they seem

Alberta, the capital of Canada’s beef industry, has the highest proportion of residents saying the impact on the country will be negative at 35 per cent. On the other hand, Saskatchewan — the world’s largest lentil exporter — is equally divided, with 35 per cent saying the impact will be positive and 32 per cent saying it will be negative.

The study also found that among Canadians who regularly eat meat, 22 per cent say they would like to reduce the amount they eat, while only 10 per cent say they’d like to consume more meat. The portion of Canadians saying they would like to cut back on meat rises to four in 10 among those between the ages of 18 to 34.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Midway mill shutdown expected to last 8 to 10 weeks

Vaagen Fibre Canada cites low inventory, road restrictions as reason for shut down

Castlegar march ensures missing, murdered aboriginal women not forgotten

About 60 people took part in the Valentine’s day memorial

First presumptive case of coronavirus identified in the Interior Health region

The woman, in her 30s, travelled from Shanghai and lives in the interior

Castlegar ski legend fêted in Switzerland

Felix Belczyk invited to 90th anniversary celebrations of international ski event

Timberwolves seek fresh lacrosse recruits

New season of the ‘fastest game on two feet’ begins this spring

VIDEO: Minister reports ‘modest progress’ after blockade talks with First Nation

Wet’suwet’en hereditary chiefs say Coastal GasLink does not have authority to go through their lands

Trudeau cancels Caribbean trip amid pipeline protests across Canada

Protests against Coastal GasLink have disrupted rail service

B.C. VIEWS: Inaction on pipeline protests not a viable response

Columnist Frank Bucholtz on how the Coastal GasLink pipeline dispute got so bad

PHOTOS: Top 10 memories of the 2010 Olympics

Black Press Media’s Jenna Hauck, shares some of her most memorable images of 2010 Winter Games

#FoxForFiver: Support grows in B.C. to put Terry Fox on new $5 bill

Terry Fox’ Marathon of Hope raised money for cancer research

Registration opens soon for BC 55+ Games in Richmond

2020 55+ Games have been officially scheduled for Sept. 15 to 19

Trudeau confers with cabinet ministers as rail blockades continue

The Trudeau government has been criticized for not doing more to end the blockades

Canadian nurses’ unions warn national standards for coronavirus protection too low

President says safety protocols nationwide are inadequate compared to those in Ontario and other countries

Most Read