(The Canadian Press)

(The Canadian Press)

NHL’s Canadian hubs offer little economic benefit, but morale boost is valuable: experts

Games are slated to start Aug. 1 with six Canadian teams qualifying for the 24-team resumption of play

A plan to operate NHL game hubs in Edmonton and Toronto could draw hundreds of hockey players and staff to both Canadian cities, but business experts say their presence won’t give a huge boost to local economies.

While hundreds of people could be employed in positions relating to the games and hubs — such as security jobs, rink staff, food services and hotel housekeeping — the financial benefit of two bubble communities under tight seal would be “modest” at best, suggested Bank of Montreal chief economist Douglas Porter.

“When you think of how many tourists would normally be in Toronto during peak tourist season, I’m quite sure this is less than one per cent,” he said.

“The reality is, it’s not going to move the needle.”

But Porter, a lifelong hockey fan, said he anticipates a “reasonably meaningful positive” morale boost to Canadian sports fans who’ve been eagerly anticipating players returning to the ice in the midst of the COVID-19 pandemic.

The games are slated to start Aug. 1 with six Canadian teams qualifying for the 24-team resumption of play. No fans will be in the seats.

Edmonton and Toronto were confirmed as the NHL’s hub cities on Friday night.

“The fact that part of our world is getting back to some kind of normal will help reinforce the sense that things, generally, are moving in that direction and could help support the recovery,” Porter said.

The gradual comeback of major sporting events has drawn plenty of interest in recent weeks, with debates raging over the risks of putting players back into the games, even if spectators aren’t allowed in the facilities.

Further questions have been raised over whether rigorous testing is enough to prevent outbreaks within the isolated community, which could potentially throw the whole plan into a costly disarray.

Many of these factors make placing a value on hockey’s return especially difficult.

Michael Naraine, a professor at Brock University in St. Catharines, Ont., said the largest amount of money is on the line at large corporations, which he said is driving the return of major sporting events.

“The primary revenue driver for sports is broadcasting,” said the assistant professor of digital sport management and marketing.

“They need television advertisers come back. The league itself needs to gain its revenue from NBC and Sportsnet here in Canada.”

Politicians have preferred to emphasize the positive aspects of a deal with the NHL.

Alberta Premier Jason Kenney eagerly promoted Edmonton as the ultimate hub city for the hockey league, posting videos on Twitter that prominently featured the Rocky Mountains and other popular destinations in the province.

Naraine said those public expressions by leaders are more an attempt to “pander” to their constituents than actually drive any meaningful economic impact. He said this is especially the case in Edmonton.

“Having major events come to town allows them to beat their chests and say, ‘We exist. We’re on the map. Come look at us,’” he said.

“But the fact that the hub city will be in Edmonton is no different than whether the hub city would be in Toronto or Vancouver or elsewhere. It’s not going to significantly drive tourism all of a sudden.”

Patrick Rishe, a sports professor at Washington University in St. Louis, said he sees value in showcasing a lesser known Canadian city on broadcast television with “beauty shots” of the locale. He said it may also sit well with NHL executives.

“You never know,” he said. “Doing and serving a good deed for the league now, this could pay dividends down the road.”

Any semblance of a regular hockey season would be welcomed by Dana Parris, owner of the Lockeroom sports bar in Barrie, Ont.

Even though her business is over 100 kilometres away from downtown Toronto, she anticipates the excitement would reverberate to her customers.

“If we could have sports come back and we hit Stage 3 (of Ontario’s COVID reopening plan) around the same time, I will probably stop crying myself to sleep,” she said.

“If those two come together it’s just going to be the most beautiful thing.”

David Friend, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

NHL

Just Posted

Adrian Moyls is the Selkirk College Class of 2021 valedictorian and graduate of the School of Health and Human Services. Photo: Submitted
Selkirk College valedictorian proves mettle in accomplishment

Adrian Moyls is a graduate of the School of Health and Human Services

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Over 5K jabbed at Interior Health mobile COVID-19 vaccine clinics

The clinics have made stops in more than 40 communities since launching last week

The pilot of this single-engine propeller plane was unhurt after crash-landing in a Como Road orchard Friday, June 18. Photo: Laurie Tritschler
Plane crash lands into Grand Forks orchard, pilot injured

RCMP have secured the crash site, pending investigation by Transport Canada

Author John Vaillant joins Lisa Moore and Fred Wah for Elephant Mountain Literary Festival’s Alumni Reading on Friday, July 9. All three authors were featured at the inaugural festival in 2012. Photo: Submitted
FESTIVAL TALES: When 2012 meets 2021

The Elephant Mountain Literary Festival will include authors from the event’s inaugural year

Provincial Health Officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
Interior Health COVID-19 cases falling slower than the rest of B.C.

More than a third of provincial cases announced Thursday came from the Interior

A small pod of Pacific white-sided dolphins pass by close to shore in Campbell River June 16, 2021. Still capture from video courtesy of Kimberly Hart
VIDEO: Dolphin sunset captured from Vancouver Island shore

Spectacular setting for view of travelling pod of Pacific white-sided dolphins

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 charged, suspect at large in killings of B.C. brothers linked to gang activity: RCMP

Kamloops brothers Erick and Carlo Fryer were found deceased in May on a remote Okanagan road

Albert Health Minister Tyler Shandro and Alberta Premier Jason Kenney unveil an opening sign after speaking about the Open for Summer Plan and next steps in the COVID-19 vaccine rollout, in Edmonton, Friday, June 18, 2021. THE CANADIAN PRESS/Jason Franson
Alberta 1st province in Canada to lift all COVID-19 public health restrictions

70.2% of eligible citizens 12 and older in the province have received a dose of the vaccine

Fraser Health registered nurse Ramn Manan draws a dose of the Pfizer COVID-19 vaccine into a syringe at a walk-up vaccination clinic at Bear Creek Park, in Surrey, B.C., on Monday, May 17, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Honour our fathers’ with COVID-19 vaccine protection, B.C. urges

109 new cases Friday, 75 per cent of 12 and up immunized

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa, Tuesday, Jan. 12, 2021. The number of confirmed COVID-19 cases attributed to the highly contagious Delta variant grew in Canada this week. THE CANADIAN PRESS/Adrian Wyld
Canada’s public health agency reports spike in confirmed cases of Delta variant

More than 2,000 cases of the variant confirmed across all 10 provinces and in one territory

Bella Bella is on B.C.’s Central Coast, accessible only by air and ocean. (Tom Fletcher/Black Press)
B.C. provides $22 million for Heiltsuk development on Central Coast

Elders care home project, tourism, lumber mill supported

Most Read