Reaching a Reader

Next Thursday we’re going to ask you to pay for the Rossland News. What? Pay for a free paper? Yup.

Next Thursday we’re going to ask you to pay for the Rossland News. What? Pay for a free paper? Yup.

As explained in our front page story, next week Black Press is partnering with the Columbia Basin Alliance for Literacy in the first annual Reach a Reader day.

Teaming up with a pack of caring folks and volunteers, the Rossland News crew will spend the day playing newsie. For this one day only, we are asking you to provide a donation in exchange for your community newspaper.

The journey of reading has many destinations, but one never truly arrives at the final stop. It’s a lifelong process that provides us with information, entertainment and the ability to communicate with one another. It whisks us away to new worlds, brings the world to our computer monitors and enables us to open up new worlds for our children.

Sometimes it’s solitary and sometimes it’s shared. Never should it be taken for granted.

But what if you can’t read? What if this incredible gift that enables humans to achieve and succeed was non existent? For most of us, that’s a reality hard to imagine.

The catch phrase for this year’s Reach a Reader event is: “Buying today helps reading tomorrow.”

In other words, emptying out your pocket change or diving into your wallet can help ensure the Columbia Basin Alliance for Literacy continues its great work in our community.

Whether it is hatching the love of reading for babies who have yet to read their first word, fostering a passion for the written word to the kids just starting their journey or working with adults who have sadly missed the opportunity, the alliance has the bases covered.

We just want to ensure they have the financial resources to stay in the game.

So next Thursday, buck up for your free community newspaper. By doing so you will ensure the future of reading is one we can all share together.