How can expansion at Red Mountain Resort be viewed in a negative light?
With nearly 1,000 more ski-able acres being added to the formidable slope inventory of Red and Granite mountains, Grey Mountain’s new chair lift is almost as welcome of a sight as Olaus Jeldness stepping off the train in Rossland.
The expansion at Red is certain to put a few more dollars into the economy in Rossland, but only if one key piece is in place.
The city needs to have a regular shuttle bus service from the municipality to the hill several times per day, to bring the expected increase of destination visitors into the city after taking them up for a day of skiing.
Not only will bus service help business in Rossland, it will answer the question for those visitors who may have opted not to come to Red Mountain and Rossland in the past due to the lack of transportation.
It certainly isn’t a chicken-and-the-egg scenario, but there are some untapped synergies that could be harnessed for the City of Rossland, Red Mountain and city businesses if the transportation question is truly resolved.