Tourism Rossland hopes to unify city’s branding

Tourism Rossland spoke to council on Monday about two separate projects it is working towards.

Tourism Rossland spoke to council on Monday about two separate projects it is working towards.

Deanne Steven, from Tourism Rossland, outlined the two projects for members of council.

The first is a proposed Rossland artwork project, which is in the concept stage.

The project attempts to bridge the gap between the various groups that represent the community and have the name Rossland in them, such as the City of Rossland, Tourism Rossland and the Rossland Chamber of Commerce.

“The goal is to unify our artwork across organizations to appear cohesive,” Steven said, adding that by having a “Rossland” name that could be consistent on all of the signs, it would help to bring it all together.

Steven said the strategy is to leverage the existing design features in the signage manual to create an overall design manual.

She said that places like Castlegar, Elkford and Cranbrook all have implemented the strategy, designing one logo that could be used in different ways throughout the organizations.

She said tourism oriented signage is also part of the process, and the project could include a website, signatures, print materials, vacation guide, bike maps and other things.

Steven said it is a long-term project, which could be implemented in signage five years down the road.

Tourism Rossland is hoping to put the proposal up for a RFP to find out the price per project.

Steven said she had come to ask if council is interested in persuing the logo design.

Mayor Greg Granstrom said the project was interesting, but was most interested in the cost.

Steven said the cost would be shared among the organizations, which could lessen the burden.

Coun. Fisher noted that it is more of a uniform branding and uniform way to speak to people.

The other project was the resort municipality initiative.

Steven said in a letter to council:

“In an effort to clarify the roles and responsibilities regarding the Resort

Municipality Initiative funding, the Board of Tourism Rossland is proposing to Rossland City Council the implementation of  a Terms of  Reference for the creation of  a committee.”

The goal, said Steven, is to streamline the funding process and ensure the ability to leverage other grant opportunities.

Steven said that many municipalities were going through similar processes, and that Revelstoke in particular had seen a lot of success with the model.

The mayor said that this would return to council, just as the earlier logo issue would.

He did have some hesitation though, saying: “Revelstoke is nice, but I don’t know if it fits.”

Steven said a lot of the items in the draft Terms of Reference are already being done by Tourism Rossland, and that this would just clarify it.

Coun. Moore asked if Tourism Rossland could use the board that they already have.

Steven said it would be a subset of the meeting, every three months or so.

Tourism Rossland wants

to unify city’s branding

 

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