Online contest touts local ski towns and resorts

Rossland/Nelson entry advances to next round in Ski Town Throwdown

Rossland residents might not realize it yet but their ski town is up against the top towns in North America in an online competition presented by one of the top ski magazine’s in the world.

The joint Rossland/Nelson entry was selected by Powder magazine’s editors for its Ski Town Throwdown, an online voting contest.

Mike Rogge, managing editor of Powder, said it was a natural to include the two local resorts.

“It’s simple, they’re badass. You’d be a fool not to select them,” he told the Trail Times from his office in San Clemente, Calif.

“Our associate editor spent a good time in Nelson and I think it changed him for the  better.”

He said the West Kootenay slopes are known for its abundance of powder, which explains why the editors also included Fernie and Revelstoke, along with Whistler, as the other Canadian entries in a field of 32 towns.

The competition is set up in a bracket-style format with four regions featuring eight towns and seeded by the editors.  The contest allows people to go online and vote for their favorite.

Rossland/Nelson is the top seed in its eight-city bracket, which includes Whistler and towns in Montana, Oregon, Washington and Colorado, dubbed the Backscratcher Region.

The combo cleared its first hurdle last week by garnering more votes than Maine’s Sugarloaf ski resort.

It was close as Rossland/Nelson defeated Sugarloaf by a narrow 1,308-1,028 margin. So the local resorts are hoping people get on the bandwagon for the next round at the end of the month.

Anyone can vote for their favourite ski town during allotted periods at facebook.com/powdermagazine.

The next challenger for Rossland/Nelson in the bracket will be either Whitefish, Mont., or Whistler. That voting is set for Nov. 28 and 29.

Rogge explained the concept was another way to engage readers.

“It’s been interesting. We didn’t know what to expect to be honest. What I’m learning is that people are really stoked on where they live. And that’s been the coolest thing for us.

“If your town or ski area is on the list it’s obviously a great place to ski and live.”

He said the majority of comments have been positive and people enjoy having a forum to tell other skiers in North America why their place is so great.

He added certain regions are really trying to drum support like Montana University, which passed out flyers to encourage people to vote. No word yet from Red Mountain Resort on any plans to promote the vote.

The top town will be crown after the final voting on Dec. 19 and 20.

The visibility and free advertising that comes with a Powder Magazine title certainly wouldn’t hurt generating publicity for the local resorts. Powder Magazine has a paid circulation of over 120,000 readers and is widely read around the world via its website.

Just Posted

Kootenay fires grow — more evacuation alerts

Syringa fire prompts evacuation alerts plus HWY 3 closure and U.S. fire crosses into B.C.

Evacuation alert for Syringa and Deer Park

The Syringa Creek Fire grew Saturday resulting in evacuation alerts.

‘Beauty amongst such tragedy:’ B.C. photographer captures nature’s trifecta

David Luggi’s photo from a beach in Fraser Lake shows Shovel Lake wildfire, Big Dipper and an aurora

Castlegar bridge designed by architect of collapsed Italian bridge

Riccardo Morandi designed the Kinnaird Bridge, which is part of Highway 3.

Smoky skies force flight cancellations

Air quality in West Kootenay also a health concern

B.C. team stays alive in Little League World Series after another nail-biter

Surrey-based squad scored a 6-4 win over Mexico reps in Williamsport on Monday

Kids, seniors at risk as smoke from distant fires hangs over parts of B.C.

B.C. Centre for Disease Control says children’s lungs don’t fully develop until about age 10

B.C. mother charged in 7-year-old daughter’s death appears in court

The 36-year-old mother, of Langley’s Aaliyah Rosa, has been charged with second-degree murder

VIDEO: Teen soccer phenomenon Alphonso Davies to visit B.C. kids camp

The 17-year-old Vancouver Whitecap player is one of the youngest players in MLS history

New plan to lift more than two million people past the poverty line

Anti-poverty strategy will aim for 50 per cent cut in low-income rates: source

Liberals scrap lottery system for reuniting immigrants with their parents

Lottery for parent sponsorship to be replaced, more applications to be accepted

Bear kills off-leash dog in B.C. park

There have been nearly 200 pet or livestock and bear encounters so far this year

Trudeau says he won’t apologize to heckler, pledges to call out ‘hate speech’

Prime Minister had accused woman of racism as she shouted about illegal immigration at Quebec rally

Most Read