New branding features B.C. city on Molson Canadian packaging

It’s just a little line in the fine print but Chilliwack is chuffed nonetheless

The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.

READ MORE: Local hops for beer

It’s just one word added to the fine print, but Chilliwack officials are chuffed.

“It’s frickin’ wicked,” Mayor Ken Popove said. “With the footprint of the plant being square in the middle of our city, it only makes sense that we’d be seeing ‘Chilliwack’ on the labels.”

Product packaging coming off the presses now for Molson Canadian has “Chilliwack” emblazoned on the side of beer cans and exterior wrapping to recognize this new chapter.

“A very formal and exciting marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans,” said James Hall, marketing manager for Molson Canadian.

READ MORE: Chilliwack chosen by Molson Coors for new brewery

The inclusion of “Chilliwack” is right alongside major Canadian brewing cities like Toronto, Montreal, Moncton, and St. John’s.

“It will become a source of community pride for some people just to see the Chilliwack name on the labels and cans,” Brian Coombes, president of Chilliwack Economic Partners Corporation (CEPCO) pointed out.

“For Chilliwack to now have this connection to Molson Coors, an iconic Canadian company, is pretty neat, and to have a city of Chilliwack’s size mentioned alongside major cities like Toronto and Montreal, is certainly positive from CEPCO’s perspective,” Coombes said.

The new Molson Canadian packaging is actually part of a decisive shift in the visual identity of the brand.

“Inspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo,” according to Hall. “Every element of the new look, upcoming campaign, and programming pays tribute to Molson’s proudly Canadian roots, marking the beginning of a new chapter in living our legacy.”


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

It’s on: Rosslanders to go to the polls in April

Nomination period closed on Friday, three in running

Sexual assault stories from treeplanting camps ‘shocking but not surprising’

Contractors’ association is working with trainers to create respectful culture

Sweet way to raise money for furry friends in need

Fundraiser underway until March 1 at West Kootenay Animal Clinic

Trucking company fined $175K for Lemon Creek fuel spill

Decision handed down last Friday in Nelson court

Toddler killed in Squamish grocery store parking lot

Child’s mother taken to hospital but her condition is not known

Two law enforcement trucks ‘deliberately’ set on fire in northern B.C., RCMP say

Police say they have video evidence of a person in the area of the truck fires

B.C. mother, daughter return home after coronavirus quarantine in Asia

Jensine Morabito and her daughter were on Holland America’s Westerdam but did not catch the virus

Leap Year means we get an extra day in February, so how are you spending it?

People online have a number of suggestions and plans on how they will be spending Saturday

Greta sticker that drew outrage in Alberta not child pornography: RCMP

X-Site Energy Services has denied having anything to do with the stickers

Bald eagle hit by train in northern B.C. has a chance of survival

The raptor has been taken to OWL in the Lower Mainland for recovery

Cheslatta Carrier Nation and Rio Tinto sign a historic agreement

Co-operation crucial to stem dropping Nechako Reservoir level

Hundreds of B.C. firefighters ‘climb the wall’ for BC Lung Association

The charity fundraiser saw participants climbing up 48 storeys

Most Read