Council rejects Rossland-wide brand final design

City council strayed from the herd in the Rossland-wide branding project when it decided to not accept the new watermark.

Presentation of a new brand for the City of Rossland couldn’t wrangle council into accepting it.

City council strayed from the herd in the Rossland-wide branding project when it decided to not accept a new watermark for the corporate identity of the City of Rossland.

The other parties in the project—including Tourism Rossland, the Rossland Chamber of Commerce and the Rossland Public Library—had approved the designs as presented.

But several councilors had a problem with the appearance of the design, and the fact they were not given any other options to choose from.

Council was only presented with the final design at their regular meeting April 22, and no drafts of any kind before this, said councilor Jill Spearn.

“Shouldn’t we have had some input to this? Absolutely,” she said. “Now we are caught between a rock and a hard place, making a decision that is not favourable tonight.”

Councilor Jody Blomme, who also sits on the chamber of commerce board, said council needed to be presented with more than one choice.

“At the chamber of commerce we had several options,” she said, noting around four versions, in two different sets, as well as some colour tweaks, had come to the chamber board for input.

The style of the brand was made to match the new sign the city had placed at its entranceways. That entranceway design was decided upon through a public process, said Blomme.

It did have a lot of involvement and was “sitting in the background” before it came out.

“But it would be nice to explore some other treats on this style,” she said.

At its Feb. 12 meeting council had passed a motion to move forward with the City’s individual branding project using the grant money provided by Tourism Rossland from Kootenay Rockies Tourism Community Opportunities Fund.

The board of Tourism Rossland felt that the continued consistency of look, feel and colours was to “everyone’s advantage.”

The new wordmark was slated for all City of Rossland materials (website, letterhead, email signatures, business cards and truck stickers).

New business cards would cost $710 for 10 boxes, while 22 new truck decals would be $407, costing the City $1,117 to change the design.

“Most of the changes are digital and will be easy to implement with very little staff time,” said City deputy CAO Tracey Butler.

The disadvantage of council turning the design down was the other two groups had made its decision, said Mayor Greg Granstrom.

“So, then if we were to change what we’re presented with, in order for it to be consistent, and the point of the whole thing, the others would have to change theirs as well,” he said.

Then motion was defeated.

In its stead, council approved a motion that it be presented with alternative designs in the wordmark project.

editor@rosslandnews.com

 

 

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

West Kootenay snowpack nearing record levels

High snowpack can mean a greater risk of flooding in spring, say forecasters

Rossland Skating Club invites the community to Year End Show

Rossland Skating Club competed in the East Kootenay Invitational Skating Competition last week

Court loss won’t affect Rossland plastic bag ban: mayor

Mayor says community is compliant, with enforceable law or not

VIDEO: Kootenay Patricks, Montreal Canadiens play to the crowd in Nelson

The charity game was a spectacle from puck drop

Grand Forks emergency shelter to be managed by Boundary Family Services

The organization got Grand Forks city council’s approval on Jan. 15

VIDEO: Mass coronavirus quarantines seen in China won’t happen in Canada, authorities say

‘If a case comes here, and it is probably … it will still be business as normal’

Province’s oldest practising lawyer shares advice at her 100th birthday party

Firefighters bring Constance Isherwood a cake with 100 birthday candles

Vernon woman suing McDonald’s for spilled coffee

Woman seeking nearly $10K, says employee failed to put lid on properly

Diners’ health tax not catching on in B.C., restaurant group says

Small businesses look for options to cover employer health tax

B.C. comic wins judgment after club owner slaps cellphone out of his hands

Incident happened last summer when Garrett Clark was performing in Abbotsford

Mayors call for ‘calmness’ as highway rockslide cuts Tofino, Ucluelet off from supplies

Ministry of transportation expects to open road for “essential travel only” from noon-8 p.m. Friday.

Owner surrenders dog suffering from days-old gunshot wound to B.C. SPCA

The dog was also found to be emaciated and suffering from a flea infestation

B.C. man dies after police called for ‘firearms injury’ in rural Alberta

Victim is 30-year-old Greater Victoria man, say police

Most Read