City of Rossland gets behind branding

The city delved into the issue of branding once again this week, as they discussed the delegation from Tourism from last council meeting.

The city delved into the issue of branding once again this week, as they discussed the delegation from Tourism from last council meeting.

Deanne Stevens talked about the logo project during the public input period. She said it would be great if the city wants to work together on it, adding that the Library, the sustainability commission and various other Rossland institutions are onboard.

The mayor brought up that he thought the city should wait to get onboard, at least until the gateway project is closer to being ready, in six months or so.

Stevens countered that they were two different things and the logo would be implemented on a number of projects.

Once council got around to talking about the Tourism Rossland delegation that came last council, it became apparent that there wasn’t a clear picture of what they were being asked.

The mayor suggested that they defer it until the gateway project.

Wallace asked whether Tourism Rossland was looking to do a logo or an entire branding initiative.

“Branding is a big project,” she said “I think right now Rossland suffers from a multipersonality disorder.”

This, she said, because Rossland has to be the Golden City, the Mountain City, the home of Red Mountain Resort, the home of Redstone Golf Course. That makes it difficult to chose a brand, she argued.

“If it’s just the logo, that’s different,” she noted, adding that she wouldn’t be keen at dong a branding initiative at this point in time.

Moore reminded council that the signage for Rossland had been enthusiastically endorsed by the previous council.

“We are now a resort municipality,” Moore said. “I don’t see any reason why we should wait with going forward with the branding.”

The mayor noted that Tourism Rossland had not given any formal proposal and so asked Coun. Jody Blomme, who represents the city on the Tourism Rossland board, if there would be one coming.

Blomme was unsure, but said the proposal would help Rossland.

“From a marketing perspective, it does make a lot of sense,” she said, as they could all be on the market as a single brand.

She also said that Tourism Rossland has put a lot of time and effort into the project already, and so that would be wasted by the city if they didn’t act on it.

“So are we approving a logo?” the mayor asked.

Blomme responded that the Tourism Rossland request doesn’t have anything saying that they were asking for council to support anything.

Moore noted that the initiative also allowed for the brand to be used as needed, so even once implemented, the businesses could keep their old logos until they ran out and ordered new ones.

“For their purpose, it’s a little money in the long term,” Coun. Tim Thatcher said.

Coun. Cary Fisher suggested that they get Tourism Rossland to “quantify and clarify what they want.”

“It doesn’t sound like anybody understands where we’re going with this,” Fisher said.

Council voted down a motion to get Tourism Rossland to come back with clear answers, then put forward another motion that said the city supports the initiative and principal behind it.

 

Just Posted

Nine fires burning in West Kootenay

All fires considered to be lightning caused.

West Kootenay afternoon storms spark fires

Lots of thunder and lightning, and little rain, as system moves through region

Webster students find missing man

Man reported missing from his Warfield home Wednesday night

Getting to know you better: Rossland kids spend day with nature

Third annual bio-blitz brings kids more environmental awareness

Update: Man missing located

Trail RCMP thank public, SAR and media for assistance in locating Steven Sutherland

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

You might not know these B.C. records are public

Hired a lawyer to file a civil claim? Those are published online

B.C. bus driver loses case to get job back after texting while driving full bus

An arbitator ruled that Tim Wesman’s phone usage was a “a reckless disregard for public safety”

Revamped B.C. Lions set to battle veteran Winnipeg Blue Bombers

The Lions’ first test of the season will be a big one

No business case for Trans Mountain expansion, says former environment minister

Cabinet is expected to announce its decision on the expansion of the Alberta-to-B.C. pipeline by Tuesday

LETTER: British Columbia’s forest industry crisis being made worse

Andrew Wilkinson warns of regulatory overload by John Horgan’s NDP

Most Read