City of Rossland gets behind branding

The city delved into the issue of branding once again this week, as they discussed the delegation from Tourism from last council meeting.

The city delved into the issue of branding once again this week, as they discussed the delegation from Tourism from last council meeting.

Deanne Stevens talked about the logo project during the public input period. She said it would be great if the city wants to work together on it, adding that the Library, the sustainability commission and various other Rossland institutions are onboard.

The mayor brought up that he thought the city should wait to get onboard, at least until the gateway project is closer to being ready, in six months or so.

Stevens countered that they were two different things and the logo would be implemented on a number of projects.

Once council got around to talking about the Tourism Rossland delegation that came last council, it became apparent that there wasn’t a clear picture of what they were being asked.

The mayor suggested that they defer it until the gateway project.

Wallace asked whether Tourism Rossland was looking to do a logo or an entire branding initiative.

“Branding is a big project,” she said “I think right now Rossland suffers from a multipersonality disorder.”

This, she said, because Rossland has to be the Golden City, the Mountain City, the home of Red Mountain Resort, the home of Redstone Golf Course. That makes it difficult to chose a brand, she argued.

“If it’s just the logo, that’s different,” she noted, adding that she wouldn’t be keen at dong a branding initiative at this point in time.

Moore reminded council that the signage for Rossland had been enthusiastically endorsed by the previous council.

“We are now a resort municipality,” Moore said. “I don’t see any reason why we should wait with going forward with the branding.”

The mayor noted that Tourism Rossland had not given any formal proposal and so asked Coun. Jody Blomme, who represents the city on the Tourism Rossland board, if there would be one coming.

Blomme was unsure, but said the proposal would help Rossland.

“From a marketing perspective, it does make a lot of sense,” she said, as they could all be on the market as a single brand.

She also said that Tourism Rossland has put a lot of time and effort into the project already, and so that would be wasted by the city if they didn’t act on it.

“So are we approving a logo?” the mayor asked.

Blomme responded that the Tourism Rossland request doesn’t have anything saying that they were asking for council to support anything.

Moore noted that the initiative also allowed for the brand to be used as needed, so even once implemented, the businesses could keep their old logos until they ran out and ordered new ones.

“For their purpose, it’s a little money in the long term,” Coun. Tim Thatcher said.

Coun. Cary Fisher suggested that they get Tourism Rossland to “quantify and clarify what they want.”

“It doesn’t sound like anybody understands where we’re going with this,” Fisher said.

Council voted down a motion to get Tourism Rossland to come back with clear answers, then put forward another motion that said the city supports the initiative and principal behind it.

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Trail RCMP officer accused of criminal harassment, forcible entry

BCPS: The charges against Murchie date between 2017 and 2020

Petition calls on referendum for new city hall development in Rossland

The petition sent to the B.C. government has gathered more than 350 signatures

Trail RCMP safely apprehend man experiencing mental health crisis

A number of frontline agencies were involved in bringing this incident to a peaceful resolve

Trail RCMP, coroner, investigating fisherman’s sudden death

The Maple Ridge man, in his 50s, died while fishing on a bridge near Trail

Lost dog swims Columbia River multiple times searching for home

The dog was missing from his Castlegar home for three days.

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Ex-Okanagan Mountie forfeits 20 days’ pay after sexual misconduct review

A former Vernon RCMP constable made sexual comments, grabbed genitals of male officer in two incidents 10 years ago

Man found dead on Okanagan trail identified as Hollywood actor

GoFundMe campaign launched for man found dead at summit of Spion Kop

3 people dead in Prince George motel fire

Fire personnel believe the blaze was suspicious although investigation in early stages

B.C. sets terms to review police, mental health, race relations

MLAs to recommend Police Act changes by May 2021

Feds announce $8.3M to deal with ‘ghost’ fishing gear in B.C. waters

Ghost gear accounts for up to 70 per cent of all macro-plastics in the ocean by weight

Almost 99% less land in B.C. burned this year compared to 2018

2018 was the worst year on record for wildfires

B.C. orders Coastal GasLink to stop pipeline construction near protected wetlands

The 670-kilometre pipeline is planned to transport natural gas from northeast B.C. to Kitimat

Most Read