Rossland music act crowdfunding to create new album

Rossland residents Rupert Keiller and Nadine Tremblay created Electro Social Club, but are better known as ‘sonicanimation’ in Australia.

Electro Social Club’ Rupert Keiller and Nadine Tremblay are currently touring in Australia

Rossland residents Rupert Keiller and Nadine Tremblay created Electro Social Club, but are better known as ‘sonicanimation’ in Australia.

There, they are presently launching their comeback tour while crowdfunding to release their new album “Once more from the bottom.”

Six years after their last tour, sonicanimation (Rupert Keiller and Adrian Cartwright) are described as ‘superstar pioneers of Australian electronica’ and are best known for the gigantic furry ‘Technotubbies’ featured in the video for ‘Theophilus Thistler’.

While you’re on the site check out their Pledge Music campaign video.

Raising funds to release the new album you can pledge for everything from a $10 digital upload of the new album or $100 tea with the band at sound check in Tasmania, right up to having your very own sonicanimation house party.

“The record industry doesn’t work the way it used to with big backing and investment advances” explains Keiller, “the popularity of the collective support of artists by fans is growing for similar projects and is a reality for most musicians trying to find the means to create and release their work.”

Tremblay explains further “crowd funding is a way to give investors something for their money. Also, Pledge Music holds funds for the duration of the campaign and if the target isn’t reached, all funds are returned to contributors. The bar is set low so that worst case scenario, we have enough money to pay a publicist for the album release.”

The campaign runs for just over a month and details are on the sonicanimation website.

During their premiere performance to over 3000 people at this year’s Homebake festival in Sydney, the band had the crowd film their new single “I will be Twisted” on their smartphones and cameras.

The best footage is currently being collected to create the new music video for the single.

Since forming in 1994 sonicanimation have been awarded Best Live Act and Best Video at the Australian Dance Music Awards as well as being nominated for two Australian Record Industry Awards. With a reputation for an energetic and frenetic live show sonicanimation hopes to play again near you in the coming year.

To have a peek at their music videos go to www.sonicanimation.com.

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