Fender partners with B.C. music store for new experience

Fender released a new shopping experience for guitar connoisseurs

Gone are the days of shopping for a new guitar in a dark music store; Fender has released a new retail experience.

Wentworth Music’s Kelowna location is one of two stores in Canada to partner with the famous guitar company.

“We understand the long term of what needs to happen and inspire musicians, and Fender has really hit the nail on the head,” said Dale Wentworth, founder and owner of Wentworth Music. “A lot of stores look look like a pawn shop. But this (display) is really bright.”

Wentworth Music has been family owned and operated for 50 years and has watched their competition fall from 12 stores to now one.

“It’s been a lot of hard work and there are a lot of family members that are involved in the business that put in unpaid hours. Because we are family owned and operated I think that it shows a testament of putting in the effort and not just looking into the benefit,” Wentworth said. “There will always be people who will want to have a guitar and aspire to be a guitar player, or they’ll hang it on the wall in their living room, it’s art for some people.”

RELATED: Randy Bachman discusses the future of guitars

Fender chose their long-time partner in Kelowna to bring a luxury retail shopping experience to musical connoisseurs and novices.

The clean eye-level guitar racks are meant to be more welcoming to customers where they can easily pick up a guitar and try it out without the help of anyone to find the right fit.

“The reason for this program was when we went out into the retail industry there were lots (of guitars) on the walls but not on the floors. We want to maximize space and elevate the product,” said Jessica Hoyt Protheroe, Wentworth Music vice-president of sales.

RELATED: JUNO president and Kelowna native Allan Reid receives award

Although it has been reported that guitar sales are dropping, from $1.5 million sold annually to just over $1 million annually by Geoff Edgers who covered the guitar industry for the Washington Post.

Fender says that they aren’t going anywhere, with a new app to make learning the guitar easy for those that want to learn. Along with this new experience they say the guitar will always be relevant in a digitally obsessed world.

To report a typo, email:
newstips@kelownacapnews.com
.


@sydneyrmorton
sydney.morton@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

 

Just Posted

UPDATE: Nelson man who swam naked with sharks arrested

David Weaver, 37, will face mischief and assault charges

Vernon Vipers shut out Smokies

Williamson comes off IR with three points

VIDEO: This is what buying legal pot in B.C. looks like

Take a look inside B.C.’s first and only legal pot shop located in Kamloops

Rossland voters asked to rule on water/sewer ownership

Mayor urges ‘yes’ vote, says issue is a rubber-stamp

Rossland voters go to the polls on Saturday for municipal election

New city council to be chosen, as well as a school trustee, and a referendum to be decided

Singer k.d. lang receives Alberta’s highest honour

Celebrated singer-songwriter k.d. lang received the Alberta Order of Excellence in Edmonton

Enbridge aims for mid-November to finish B.C. pipeline repair after blast

A natural gas pipeline that ruptured and burned near Prince George caused an explosion and fireball

How to get government cheques if Canada Post staff go on strike

The Canadian Union of Postal Workers said members could go on rotating strikes as early as Monday

Anti-SOGI school trustee files defamation lawsuit against BCTF president

Barry Neufeld says Glen Hansman’s words caused him “indignity,” “personal harassment,” and “anxiety”

Ocean ‘blob’ returns to B.C.’s North Coast

A 2,000 kilometre patch of warm ocean water could signal a warm winter in Prince Rupert

Pot sales down by nearly 70% on Day 2 of legalization in B.C.

Several products on BC Cannabis Store are still sold out

B.C. jury finds man guilty of Japanese exchange student’s murder

Natsumi Kogawa was found at empty heritage mansion shortly after she was reported missing in 2016

B.C. man accused of killing Belgian tourist along Highway 1 appears in court

Sean McKenzie, 27, made second court appearance since his arrest in connection with the murder of Amelie Sakkalis

Colourfully named cannabis products appeal to youth, Tory health critic says

Conservative health critic Marilyn Gladu says the Liberal government needs to do more to ensure cannabis products available online are not enticing to young people

Most Read