The creation of a daytime continuous shuttle bus from Rossland to Red Mountain is proving to be a bigger deal than city council gave credence to.
In a recent meeting with one of the biggest receptive tour operators in the country, Red Mountain resort vice-president of business development Erik Kalacis said they were “ecstatic” to hear the city had an in-town shuttle.
Ground transfers were the number one item that needed improvement at the hill, he said.
But there is still work to do on airport shuttles from Spokane, Kalacis noted. Right now they run once per day, but most major B.C. ski resorts run up to a half dozen times per day.
“It has to be convenient and easy to get here,” he said. “A lot of people don’t want to drive. They don’t want to rent a car. They want to have a fun ski holiday without the pain of driving around. They want to be shuttled.”