The Basin Business Blender

Manufacturing and technology businesses receive targeted support at regional small business event.

On Thursday, June 6, the Kootenay Rockies Innovation Council (KRIC) will be hosting the Basin Business Blender, a special event for the region’s manufacturing and technology businesses, at the College of the Rockies in Cranbrook.

The Blender is a three-part event, where participants can attend for the whole day, only the workshop, or the evening networking and keynote.

It begins with a skill development workshop from 1-5 p.m., in which participants will learn practical tools to develop positioning statements, hone marketing strategies, and improve sales performance.

“A positioning statement is the heartbeat of an effective communications plan,” said Larry Sparks, executive director with KRIC.

“It’s one of the most powerful tools in your marketing arsenal, and can help you understand and communicate the benefit your product or services provide to your target customers.”

Starting at 5 p.m. is the evening reception and business networking event in the lobby of the College, complete with appetizers and cash bar. It will be followed by the keynote at 7 p.m., Rallying Regional Innovation: Forging Success in the Columbia Basin.

The keynote, delivered by Jim Bottomley, will provide insight into trend convergence, examining how technical, economic, social, demographic and trends in consumer behaviour are combining to affect the Columbia Basin’s future.

Bottomley will focus on the regional cluster approach to economic development, and how it creates ongoing innovation, grows local employment, and leads to the development of specializations that generate competitive advantage.

“In the new economy, clusters are a means of regional growth and development with proven results,” explained Mr. Bottomley, who is one of Canada’s leading Cluster experts.

The workshop, including a complimentary ticket to the evening keynote event, is $40. The networking event is free, but registration is requested.

The keynote only is $15. Travel subsidies are also available for qualifying business. For more information, and to register, visit

Just Posted

Rossland Public Library receives over $80,000 toward renewal project

The library has received a second grant worth over $80,000 towards its renewal project.

Rossland Council approves rezoning for two new developments at Red

Rossland City Council approved two bylaws regarding new developments out at Red Mountain.

Rossland Citizen Budget results are in

The results from Citizen Budget were released to the public at the end of last month.

Quiet start to 2018 for South Columbia Search and Rescue

South Columbia members are focusing on updating training

Updated: Kootenay communities benefit from gas tax dollars

The project is one of 112 approved in B.C. communities this year

Ottawa proposes restricted pot labels, packages

Packaging will include red stop sign with marijuana leaf and ‘THC’

Starbucks to unveil latest creation: crystal ball frappuccino

The limited-edition drink will be available starting March 22

Eight B.C. restaurants among website’s top 100 in Canada for night out

Seven in Vancouver and one in White Rock make OpenTable’s list of popular spots

B.C.-pioneered wood construction on a roll internationally

Washington state considers mandatory engineered wood for public buildings

Cops say gun-toting robbers used fake police lights to pull over victims

Information wanted on North Shuswap robbery, police impersonation, burnt vehicle, motorhome theft.

BCHL Today: Surrey Eagles and Powell River Kings close to advancing

BCHL Today is a (near) daily look at what’s going on around the league and the junior A world.

Plane filled with smoke lands at Nanaimo Airport

WestJet flight came in from Vancouver

VSO to perform ‘Star Wars’ music while 1977 movie plays on big screen

Three shows for the classic at iconic Orpheum Theatre this summer

B.C. emergency alert system being tested Wednesday

Alarm tone and message will play on TV and radio

Most Read