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Kootenay Rockies Tourism and Invest Kootenay team up to promote region.

A new Tourism Kootenay App is the first move by a partnership formed to forge a stronger business climate in the Kootenays.

Regional marketing organizations Kootenay Rockies Tourism and Invest Kootenay have entered into a partnership to work together on regional marketing initiatives aimed at tourism and business investment.

The two organizations aim to connect tourism and investment, since investment interest is often sparked by a tourism visit to the region, said Garry Jackman, chair of Invest Kootenay and RDCK Area A director.

“Those of us who have operated businesses in the area, in particular tourism-based businesses, recognize that many of our new residents were at one time visitors to the region, whether on business or holidays,” he said.

The Kootenay Rockies region provides opportunities for entrepreneurs who also value an active, outdoor lifestyle or who just appreciate being close to nature in a pristine environment.

Connecting visitors who are introduced to the area through Kootenay Rockies Tourism to local investment opportunities is important both for succession of existing businesses and growth within the region, Jackman added.

The regional tourism sector is supported by communities with diverse, local businesses.

The Tourism Kootenay App—a free mobile application that offers complete travel information services for the region—includes over 1,200 product listings. Kootenay App users can click on the Invest Kootenay button to be directed to the InvestKootenay.com site, where they will find investment opportunity listings from around the Kootenay Rockies region.

Kootenay Rockies Tourism is one of British Columbia’s six official regional Destination Management and Marketing Organizations. The organization represents over 600 tourism businesses and operators and coordinates tourism marketing initiatives for the region.

Invest Kootenay is a regional partnership of several Kootenay-region communities who have joined forces to attract, retain, and expand business investment in their community.