Tourism throws out the lures

A new lure publication for distribution at ski shows and other winter events has been produced for Rossland and Red Mountain.

Tourism Rossland in association with funding from Kootenay Rockies Tourism, Red Mountain Resort and Big Red Cats have created a new lure publication for distribution at ski shows and other winter events.

It is different from the vacation guide in that it is not advertisement-based, nor is it a listing of all businesses. Instead, the publication is an “appealing” brochure which included all of Rossland’s winter charms, with the intention of driving more destination traffic.

“These have been really well received at the ski shows as we had one brochure to promote all of our activities and also included the new Red Mountain map,” said Tourism Rossland executive director Deanne Steven.

The brochure can be seen online here: http://issuu.com/tourismrossland/docs/red_rossland_brochure_winter_2013_2