New clothing company in Rossland
Do your polyester base layers smell like a post-apocalyptic locker room? Do you cite Greg Stump’s ski movies as your fashion inspiration? Do the pants you’re wearing come from a country you’ve never heard of? If you answered yes or maybe to any of these questions, relief is currently en route.
Starting this week, Rossland will become home base for a new clothing company, Frozen Laundry. Founded by Rossland resident, Ali Becker, Frozen Laundry delivers adventure wear with a focus on high quality, recycled materials.
Terry towel hoodies, recycled polyester bike jerseys and soft shells, hemp/organic cotton t-shirts, and merino base layers combine with minimalist design to bring you bomb proof, good looking clothing with the patented Frozen Laundry “bad ass guarantee.” In addition, all designs are part of 1% for the planet.
Best of all, everything they put their name on is designed and tested in British Columbia, and manufactured right in the heart of East Vancouver.
Founder and head designer Ali Becker stands behind the company motto:
Local. Ethical. Radical.
“Frozen laundry is worn by people who live to ride, underachievers, overachievers, people just like you and me,” says Ali, currently overseeing the first run of her new line.
“We make everything in Vancouver, skip the store, and sell it directly to you from our bright green Frozen Laundry tent…and sometimes from our van, which we affectionately refer to as Blanche. We keep it simple, and it saves you money.”
This “power to the people” approach will find Ali crisscrossing the province this summer, making stops at Nelson’s Fat Tire Fest, Rossland’s Huck ‘N’ Berries Jam in September, the Rossland Mountain Market, the Western Open in Golden, and Victoria’s Electronic Music Festival, an event they sponsor.
The next time you gear up, take advantage of this opportunity to buy clothing that is two times local—made in Vancouver, based in Rossland, and built to withstand both locales.
Check out frozenlaundry.ca for a sneak peek at Ali’s wears, and keep your eyes out for the big green tent.